Email Marketing Specialist

ABOUT US:

Speed, accuracy, and honesty—these aren’t just our values, they’re how we operate.
We’re a performance marketing agency built for e-commerce brands that need real results, whether that means running entire marketing channels end-to-end or stepping in to support lean teams without the overhead of hiring in-house. Our clients span industries like automotive, SaaS, consumer electronics, pet, baby, retail, and more, and we help them scale through strategy, creative, and execution across multiple channels. With a fully remote team spanning the globe, we move fast, solve problems, and make an impact.

If you’re a smart, disciplined, motivated professional, looking for an environment where you’ll learn quickly, build career-long relationships, and be put on projects with impact around the world, we want you to join our team.

JOB OVERVIEW:

The Email Marketing Specialist is responsible for the strategy, planning, execution, and optimization of email and SMS marketing programs across multiple e-commerce accounts. As the E-mail Marketing Specialist, you will own the channel that you handle.

That means:

• Building revenue-driving campaign calendars

• Architecting and optimizing flows

• Managing segmentation and testing

• Monitoring performance and making strategic recommendations

• You will collaborate closely with copywriters, designers, and account leads to execute high-performing campaigns.

DUTIES & RESPONSIBILITIES:

1. Channel Strategy

• Develop monthly campaign calendars aligned with brand goals

• Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.)

• Create SMS strategy alongside email (campaigns + automation)

• Identify revenue growth opportunities within the retention channel

• Recommend A/B testing roadmap (subject lines, offers, segmentation, timing)

2. Execution & Build

• Build and manage email + SMS campaigns in Klaviyo (or similar ESP)

• Set up and optimize flows, triggers, and conditional logic

• Create advanced segmentation strategies

• Ensure proper tracking, attribution, and UTM structure

• QA all campaigns before launch

3. Performance Optimization

• Monitor campaign and flow performance daily/weekly

• Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth)

• Identify drop-offs in funnel performance

• Proactively implement improvements

4. Reporting & Insights

• Prepare weekly and monthly performance reports

• Translate data into clear strategic insights

• Present findings and recommendations internally (and on client calls when needed)

• Track retention contribution to total revenue

REQUIRED QUALIFICATIONS

• Bachelor's degree in marketing, Communications, or related field.

• 2+ years of hands-on experience in email marketing for ecommerce brands

• Strong experience with Klaviyo (or similar ESP)

• Deep understanding of lifecycle marketing

• Strong segmentation and testing experience

• Comfort analyzing data and making performance decisions

• Ability to manage multiple accounts simultaneously

• High attention to detail (QA discipline is critical)

If you are a passionate and results-oriented digital marketing professional, who is eager for growth, we encourage you to apply.

NICE TO HAVE

• Experience with retention-focused agencies

• SMS platform experience (Attentive, Postscript, etc.)

• Understanding of deliverability best practices

• Basic understanding of paid media and CRO

• Experience leveraging review, loyalty, and subscription platforms to increase LTV through automated lifecycle campaigns.

  
  

WHY YOU SHOULD APPLY:

● Great potential for growth: Joining a small & growing team is the fastest way to learn, advance quickly, and tackle new projects to add to your resume.
● Great team & casual work environment + fully remote position. Our team chemistry is like a tight-knit family, where you know everyone’s dog’s name, their pet-peeves, and it provides opportunities to bond & get to love those you work with.
● Huge learning opportunities for those who want & have an appetite for different kinds of challenges. Our team prioritizes rapid experimentation, and will always encourage those who want to learn, to tackle new projects without reprimanding if a project does not work out.

WHY YOU SHOULD NOT APPLY:

● This is a small company, so you must be comfortable wearing multiple hats & flexible to changes.
● Overly corporate approaches to work are not going to work here.
● If you don’t like interacting with people, or helping others solve their problems, this may be a tough role for you.
● If you are disorganized, this will be a tough role for you.

Job Type: Full-time

Schedule & Work set-up:
● Day shift
● Work-from-home
● On call

Experience:
● Digital marketing - paid ads and email

Opportunity:
● Opportunity of permanent employment